Imagination Connoisseur, Brett Steinbook, wonders how Hollywood trailers balance creating excitement among movie goers with not spoiling a film.

Dear Rob,

I don’t like being scared and avoid horror movies (that aren’t set in space). I went to SILENCE OF THE LAMBS as a teenager thinking I was going to see a cop drama, murder mystery. I left horrified, scared, on edge, senses heightened. If its not horror, it’s at least a suspenseful thriller.

My question is: how do you think Hollywood trailers are doing in the balance between preparing the audience for what they are signing up for (like pace, tone, genre, etc.) and not giving away the reason to go see the movie (the best twist, the funniest line, the ending, etc)? Or is that just an impossibly thin line?

thanks for your thoughts,
– Brett S.