Imagination Connoisseur, Philip Jafri, is curious how studios strike the balance between artistic integrity and commercial success … no matter their size.

Rob,

Recently, I have been thinking about how film studios balance artistic integrity with commercial gain and am keen to get your insights into this.

I know that smaller art studios are more free to take liberties when making creative decisions and are able to build a cult audience whereas larger studios have different considerations – mainly those sweet, shiny dollar signs, consolidating their place in the marketplace and mass market appeal and thus may be hesitant to make creative decisions that might jeopardize this.

Philip Jafri

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